The North Face · Cause program
Explore Your Parks
Camping 101 event series with state park agencies — bringing a new, diverse audience outdoors.
Thousands of first-time park visitors
Marketing that meets people at the point of play.
In 2003, GSG started with a simple idea: the best place to reach active consumers isn't a screen — it's at the park, the trailhead, the campground, the sport venue. We call it the point of play, and we've spent more than twenty years making it work for brands big and small.
Along the way, our programs have generated over $15 million in donations to parks, fostered 12,000 volunteer hours, and planted 1.6 million trees. Purpose isn't our side project — it's the mechanism that makes the marketing work.
Today we're a recognized leader in building communities around purpose-driven brands: fully integrated programs that pair strategy with flawless on-the-ground execution — and we win awards doing it.
Founded
2003 — two decades of park and cause marketing, longer than almost anyone in the category.
Recognition
Ad Age Small Agency of the Year, two EX Awards, twice on Inc.'s fastest-growing companies list, and 4× Chief Marketer "Top Shop."
Model
Senior-led and integrated — strategy, creative, logistics, and reporting from one team.
Promise
Programs that engage consumers, and move the client’s business numbers.
